Newsletter #129

🔊 Rasta Roro

"Conviction is worthless unless it is converted into conduct." — Thomas Carlyle

Some artists struggle to communicate who they are through their music, while others find it easy to express themselves but have difficulty promoting their work. In today’s music industry, both are needed. My advice to those who are determined not to compromise their art for trends is to look at the promotion of their music as an extension of themselves. While certain promotional tactics are commonly used because they are easy to do, there is nothing saying you can't develop a unique approach of your own.

Rasta Roro is an artist who confidently expresses his personality through his music. As he continues to create and learn how to connect with his audience authentically, I believe his conviction will grow stronger. Soon, he will make the impact he aims for.

Mentors and industry peers are essential. The business landscape is constantly changing, and having people around you who understand its past, present, and future can greatly impact your overall success. Roro has leveraged his relationships and connections to avoid misleading information and stay true to the path he initially chose. He serves as a role model for younger artists pursuing similar goals and his journey proves that as long as you don’t quit and remain committed to your promises, failure is not an option. A testament to your own pace is the best pace.

Roro's music speaks for itself. He mixes traditional hip-hop sounds with more melodic elements that fit his style. He writes about the pain and challenges in his life, using softer tones to show that it's okay to be vulnerable. Real men have emotions, and he expresses these feelings well. New music from Rasta Roro is coming soon! Follow him on Instagram at @‌rastaroro and stay updated on his next release.

— Jeff Diggs, Jr.

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