Newsletter #141

🔊 A.T. Visualz

"Beauty is in the eye of the beholder." — Oliver Platt

It's not just the camera that matters, but who is behind the lens. The same subject can appear entirely different through the eyes of two photographers, which highlights the importance of perspective over equipment or experience. A.T. Visualz, also known as Arman, is relatively new to photography but is well-versed in the music industry. The quality and attention to detail in his work suggest he has been taking photos for years. However, his awareness of others, self-perception, and keen eye for composition, combined with over five years of music industry experience, help him bypass the typical beginner stage.

The barrier to entry in the entertainment industry is virtually nonexistent, allowing anyone to become a public figure regardless of their actual talent. On the positive side, this accessibility makes it easier to distinguish genuine passion and intent from vanity and greed. When I refer to "genuine," I mean true dedication and purpose rather than superficial motivations. Arman's motivations extend beyond those of a typical point-and-shoot photographer. While he currently considers Double M his home base, he aspires to establish his own infrastructure in the DMV area and beyond. His goal is to assemble a team committed to a single mission: to capture the inner light of people who may not recognize their own brilliance. Rather than focusing solely on one group, he ensures that up-and-coming artists receive the same quality of work as A-list celebrities. For instance, he might shoot for Kodak Black, The Weeknd, Playboi Carti, Lil Yachty, and Tyler, the Creator on a Saturday, and then work with Byrd and NM Deezo the following Monday.

Finding someone who excels in their craft while also being personable can be challenging. Arman has a unique ability to bring out the best in the artists he collaborates with and the people he encounters. If you’re looking for an affordable, high-quality professional photographer in the DMV area, consider booking A.T. Visualz for your next shoot and follow him on Instagram at @a.t.visualz. A picture can convey a thousand words, and it takes a talented artist—both in front of and behind the lens—to ensure that every word is captured!

— Jeff Diggs, Jr.

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