Newsletter #160

🔊 Clarity

"You must first clearly see a thing in your mind before you can do it."

— Alex Morrison

Were your resolutions based on personal data, or influenced by what others said your goals should be for this year? It's important to understand that visible progress in any area typically takes more than 365 days. If you create a new list of wants and desires every year—no matter how healthy or beneficial they may be—you can't expect to achieve the same results as someone who has maintained the same "destination" for years. To successfully follow a plan, you need clarity about what awaits you at the end. This is why artists can maintain an online presence even when bills are overdue, consistently release new music despite their previous work not gaining traction, and continue to invest in efforts that have yet to yield results. They understand that having a clear vision and refusing to give up, despite the roadblocks, is crucial for long-term success.

Four days into 2026, do you have an idea of where you want to be by 2027? If not, answer this question.

1. Where did my time, energy, and attention go last year—and what did that produce?

Your answer will reveal what needs to be done. Whether you are willing to make the necessary changes is up to you.

Success, especially in an unpredictable industry like ours, often requires a sense of foresight—being able to anticipate the effects of your actions before they happen. This year, I encourage you to take some time to reflect on where you want to be in your music career by the end of the year. Consider your financial goals: how much do you want to earn, and where will that income come from? Will it be from streams, merchandise, shows, or something else? If you want to focus on streams, how many streams do you need to reach your financial goal? You see, you don't need many goals, and they don't need to be complex. Just intentional and an obvious "If I do this, I will most likely get this" factor. You see, you don't need a lot of goals, and they don't need to be complex, just intentional and an obvious, if I do this, I will most likely get this, factor.  

Please reach out to our team if you're unsure about your musical direction this year. Everyone's definition of "making it" looks different, and it can be much easier to figure it out when you’re surrounded by people who have been on the journey for some time.

— Jeff Diggs, Jr.

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