Newsletter #163

🔊 Simplicity

"Simplicity is the ultimate sophistication."

— Jeff Rich

It's easy to convince ourselves that something is better because it seems more complicated, but that's not true. Some of the best songs have four-line verses; Sam Smith's "Stay With Me" comes to mind. Not everything needs to contain five-syllable words or a six-month plan to accomplish. Sometimes, the most complicated part is just getting started. Building a fanbase requires very few things from us: music and content. We can discuss payment structures and rollout strategies all day, but ultimately, those are the only two elements you need. So, why act like it's a greater challenge than it is?

The extras are useless without the foundation. Your project release party, self-promoted mini tour, and Ad campaign mean absolutely nothing if you can't briefly describe your sound or the feeling you want others to feel when they watch one of your videos. We're emotional creatures. If I can't relate what you say or show to my own emotional experiences, I might listen once, but I won't stay connected for long.

Before you release another song, ask yourself: if someone were to ask me what my music sounds like, can I describe it in one sentence? If not, hold off on releasing anything until you can. Additionally, if you can't explain how you want listeners to feel when they hear your music, don't release anything until you have a clear answer. Much of the frustration we experience is often self-inflicted. Everyone who makes music has an audience, even if it's just family. Your follower and view count aren't growing because you are unaware of your own artistry and most likely making it more complicated than it actually is.

— Jeff Diggs, Jr.

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