Newsletter #82

Shoutout of the Week

“Live a life full of humility, gratitude, and curiosity." — Gza

Remember, as creatives, our entire livelihood relies on our ability to connect with others. Maintaining genuine connections with industry peers and our audience is crucial for a long music career. Sev has made it easy to relate to him, which makes his music even more relatable.

Sev's music stands out from today's mainstream music because it doesn't just focus on the "vibe." Instead, Sev raps about real-life experiences, aiming to share valuable life lessons with his listeners. He's not here for entertainment, but to offer genuine insights that can help others improve themselves.

In recent meetings on creative direction with YG Dev, Sev has been working on improving his overall brand. He understands that even truths need to be presented in a way that gives people a reason to care. The back-and-forth collaboration between Sev and Sean Julio makes for a great combination. Sean's production expertise, paired with Sev's natural curiosity, results in fresh music during every session. Add Dev’s two cents and there’s no doubt Sev’s next release will be something special!

Follow Sev GG on Instagram at @that_aintthiss and make sure to keep up with his recent music on all streaming platforms under “G Sev G.”

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